Is SaaS dead? Not if you become the service company around your product

FREE WEBINAR · 25 NOVEMBER 2026 · 12:00–13:00 CET

If you're a B2B software company with professional services or customer success, you own the software where the work happens, and your people already help customers on the ground. That puts you in a better position than anyone to become the service company around your own product, with your people and AI agents working together. We call it SaaS+SaS.

What we'll cover
- Why AI threatens some software companies, but not all. Simple software is getting easy to copy. Complex work, where your people help customers succeed, is not.
- Why the bigger opportunity is the value you create, not the software you sell. With AI agents working alongside your people, you can help customers with much more of the problem they bought your product to solve.
- Where to start, and what to hand over next. Free your customer-facing teams from repetitive work first. Then let your most valuable customers, and your own experts working inside your customers' operations, show you what agents should take on next.
- How to make what you learn stick. How AI agents carry what your teams hear from customers into your product and your agents, so both keep getting better.

Want to hear more of Nils' thoughts on the topic? Read his latest blog post here.

Who should attend
If you're the person at a B2B software company who worries about "SaaS is dead", this one is for you. Typically the CEO, COO or head of strategy, and heads of customer success and professional services.

Speaker
Nils Janse, Abundly

The webinar is free. Sign up and you'll get the recording afterwards.

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