01
Drafts the follow-up email
In your voice, with the right template, the right recap and next steps. Ready for review in seconds.
Meet kAI.
Our sales follow-up agent. And one example of the countless agents your team can build, deploy and collaborate with on Abundly.
Follow-up · drafted
Ready for your review · 14:34
What kAI does
Drop in a meeting transcript. The tedious post-meeting work is done.
kAI is our sales follow-up agent. He carries the full commercial context: USPs, pricing, templates, HubSpot data and prior deals. Every customer conversation turns into the artefacts that actually move the deal forward.
Hours back every week. Higher accuracy. Nothing slips through, nothing forgotten.
Build agents like this for your team02
Updates HubSpot
Creates the deal, logs the meeting, attaches the transcript, sets the next step. Pipeline stays clean.
03
Writes the tailored proposal
Right template, current pricing, customer specifics. The half-afternoon job is done before the kettle boils.
The flow
Full commercial context. Always up to date.
kAI handles everything pre- and post-meeting, so the account manager can focus fully on the client. Meeting transcripts, direct requests and recordings flow in. Follow-ups, summaries and proposals flow out. HubSpot, templates and live research stay in sync underneath.
The context
He carries the team's memory.
kAI shares the same context as our Head of Sales. Pricing, templates, customer history, who's working on what, how similar deals were structured. He keeps it all current and shares it with whoever asks.
You decide what context he carries. Customer history, past wins, pricing, templates, HubSpot, your team handbook, your tone of voice. You choose how the agent is built, what he reads, what he writes, and how he works alongside your people.
Colleagues can chat with him directly when they need something. He answers from the same memory he uses to write follow-ups and proposals.
M
Madelen · Delivery Lead
“I need the latest pricing for a workshop”
H
Hans · AE
“Prepping for a sales follow-up. What did we promise last time?”
You design the context
Kaj chose this set for kAI. Your agents get the context you decide is right for the job.
Customer history
Every meeting, deal, email
Pricing & proposals
Current rates, latest templates
Past wins
How similar deals were structured
The team
Who does what, who delivers what
HubSpot pipeline
Live deal status, owners, stages
Company positioning
USPs · what we are, what we're not
The more he's used, the more he notices: a budget mentioned in passing, a colleague who already spoke to the customer last quarter, a detail that otherwise would have been forgotten.
A typical Tuesday
Done in seconds. You stay in control.
The moment a call ends, kAI does the post-meeting work that used to eat half an afternoon: follow-up email, CRM summary, proposal. You decide what gets sent and what waits.
Kaj's setup
Drafts hold for review · CRM auto-logs
Tedious work goes auto. High-stakes drafts wait for a green light. You pick the line per agent and per task.
Governance & collaboration
You're in charge. Every step of the way.
Agents work best when humans stay in the loop. kAI is built for collaboration. You pick how he runs, what approves automatically, what waits for your green light, and who else on the team can chat with him.
Pick how he runs
Auto
Send without asking. For low-risk, well-understood work where trust is earned.
Review
Wait for your green light. Draft, ping you on Slack, hold until you approve.
Schedule
Run at set times. Daily digests, end-of-week summaries, post-call routines.
Every prompt visible
No black box. You can see exactly what kAI was asked, what he read and what he wrote.
Per-action approval modes
Auto-send the safe stuff. Hold the high-stakes stuff for human review. Configure per agent, per task.
Audit log & traceability
Every decision logged. Compliance teams and managers can review what an agent did, and why.
Augmentation, not replacement
kAI gives time back to people. Your account managers spend it on customers, not admin.
Want this level of control for the agents your team builds?
Talk to us about governanceThe builder
Built by Kaj. Our head of sales.
Kaj Ossman
Head of Sales · Abundly
Built kAI to
Give the commercial team back the hours that admin work used to steal, and never drop a follow-up again.
01
Why he built it
Admin work matters, but it's relentless.
Every meeting leaves an hour of follow-ups, CRM updates, proposals. Time stolen from customers.
02
What changed
Hours back every week. Higher accuracy, fewer dropped balls.
Nothing slips through, nothing forgotten.
03
What he does now
More time with customers and partners.
Real space to improve the process itself, not just run it.
How he built itBuilt in iterations. Improved daily.
A domain expert describing his own routine, in plain Swedish. A simple first version, refined and extended as it proved itself.
“After every meeting, read the transcript. Draft a follow-up email in my voice using the right template. Update the deal in HubSpot: stage, next step, notes. If I promised a proposal, start one. Then ping me on Slack so I can review before anything goes out.”
kAI is one example
What will your team build?
kAI happens to be a sales agent because Kaj happens to lead sales. The same approach works for every function. A domain expert describes their routine in plain language, refines it over weeks, then shares the agent with the team.
Follow-up · CRM hygiene · proposals
kAI is the lived example. Every account manager gets their afternoon back.
Campaign briefs, copy drafts, lead research
Turn one positioning doc into 12 channel-appropriate first drafts. Humans pick what ships.
Invoice routing, supplier follow-ups, reports
Read documents, validate against policy, route to the right person, write the report.
Onboarding, policy Q&A, internal helpdesk
A teammate every new hire can chat with. Same policies, same answers, available 24/7.
Month-end analysis, M&A screening, contract review
Numbers and clauses, cross-referenced with internal context. Reviewed by humans before anything goes out.
Release notes, support triage, research roundups
Turn issue trackers, transcripts and Slack into something useful before standup.
Have an idea? Browse what others have shipped
From lead research to M&A target screening to contract review. See how other organisations turned tedious work into agents, or come straight to us with your idea.
Build your agents
Got one agent in mind?
Or many?
We explore it together. Tell us where you'd like to start, and we'll come back to you within a working day with the next step.
Talk to us