Lead Intelligence Agent
Enrich inbound leads, score for ICP fit, and prioritise your pipeline — automatically
Stop letting raw lead lists sit in spreadsheets collecting dust. This agent takes your inbound contacts — from webinars, web visits, LinkedIn, and newsletter sign-ups — enriches each one with company, role, and industry data, then scores and segments them against your Ideal Customer Profile so your team always knows exactly who to call first.
The result: Quality Improvement 80%+ of inbound leads fully enriched, and 200 leads researched and enriched in a single run.
What it does
- Enrich inbound contacts with company and role data
- Score and segment leads against your ICP
- Surface lookalike prospects for future outreach
Tools & Integrations
The Challenge
Inbound leads arrive with almost no context.
Inbound leads arrive with almost no context. A name, an email address, maybe a job title — and then it's up to your team to figure out whether they're worth pursuing. That process means logging into LinkedIn, searching company websites, cross-referencing firmographic databases, and manually updating CRM records — repeated for every registrant on every list. Webinar sign-ups alone can run to hundreds of contacts. Marketing teams end up either doing the enrichment manually (slow, inconsistent, prone to gaps) or skipping it entirely and handing a half-raw list to sales. Reps then make decisions based on gut feel — chasing the names they recognise, ignoring the rest. Genuinely high-potential leads fall through because nobody had time to look them up.
When CRM data is thin and lead prioritisation relies on instinct, your best-fit prospects get the same attention as the worst-fit ones — or none at all. The pipeline fills with noise, and the signal gets lost.
The Agent
The Lead Intelligence Agent changes the game.
The Lead Intelligence Agent changes the game. It takes a CSV of inbound contacts — webinar registrants, web form conversions, LinkedIn followers, newsletter subscribers — and works through every row systematically. It searches for work email addresses, identifies company name, industry, market, and seniority level, then writes the enriched data back into a clean Excel file ready for CRM upload or updates the CRM via API directly. Once the data is complete and you've had a chance to review, the agent moves into its second phase: analysing the enriched list against your Ideal Customer Profile. It scores each contact for fit, flags the highest-priority prospects, segments the list by tier, and generates a report with its recommendations — including lookalike prospects worth targeting for future outreach.
The result is a clean, structured, prioritised lead list that your sales team can act on immediately — with the confidence that the best opportunities are at the top.
The Impact
Quality Improvement
Quality Improvement80%+ of inbound leads fully enriched
Name, work email, role, company, industry, and market — all filled in automatically before anyone opens the file.
Quality Improvement
200 leadsResearched and enriched in a single run
Two hundred webinar registrants researched and enriched in a single agent run — not a full day of manual work. But the real win isn't just cleaner data — it's smarter prioritisation. When every lead is enriched and scored against your ICP, your team stops spreading effort evenly across a list and starts concentrating it where it counts. High-fit prospects get faster follow-up. Low-fit contacts get routed appropriately. And the lookalike analysis means you're not just working the list you have — you're already building the list you need next.
No more half-empty CRM records. No more guessing who's worth the call.
But the real win isn't just cleaner data — it's smarter prioritisation. When every lead is enriched and scored against your ICP, your team stops spreading effort evenly across a list and starts concentrating it where it counts. High-fit prospects get faster follow-up. Low-fit contacts get routed appropriately. And the lookalike analysis means you're not just working the list you have — you're already building the list you need next.
Do you want this agent?
Start with a pilot and see how this agent can transform your marketing process in just 4-6 weeks.