Paid Media Performance Agent
Weekly visibility into paid media spend, pipeline impact, and campaign performance — delivered to your team on Slack
Stop making budget decisions based on ad platform dashboards that don't tell you what actually converts. This agent pulls campaign data from LinkedIn and Google Ads, links it to HubSpot demo bookings and pipeline stages, and delivers a clear weekly summary to Slack — so your team knows exactly where spend is performing and where it isn't.
The result: Time Efficiency 3+ hours saved per week, and 100% full-funnel visibility, every cycle.
What it does
- Pull campaign and conversion data across platforms
- Connect ad spend to HubSpot demo bookings and pipeline
- Surface weekly insights and flag underperforming campaigns
Tools & Integrations
The Challenge
Your paid media data and your pipeline data live in completely different places — and that gap is costing you.
Your paid media data and your pipeline data live in completely different places — and that gap is costing you. Every week, someone on the marketing team logs into LinkedIn Ads, exports a CSV, logs into Google Ads, pulls another report, then switches to HubSpot to try to match leads back to their source. The data never quite lines up. Campaign names don't match lead source labels. Conversion windows differ. And by the time anyone has stitched together a coherent picture, the week is already over. When a campaign gets paused or a budget gets shifted mid-week, there's no automatic record of it — the change just disappears into the platform, invisible to anyone who wasn't watching at that exact moment.
When no one has a clear, connected view of which campaigns are driving real pipeline — not just clicks, but booked demos and qualified leads — budget decisions get made on gut feel and recency bias. Spend drifts toward whatever looked good last month. And underperforming campaigns quietly drain budget for weeks before anyone notices.
The Agent
The Paid Media Performance Agent changes the game.
The Paid Media Performance Agent changes the game. Every week, the agent pulls fresh campaign data from LinkedIn Ads and Google Ads — spend, impressions, clicks, CTR, CPC, and conversions — then cross-references it with HubSpot data on lead source, lifecycle stage, and demo bookings. It detects any changes made in the ad platforms since the last check: paused campaigns, budget adjustments, new ads going live. Then it analyses the full picture, identifies trends and anomalies, and posts a clear, structured summary directly to Slack. Marketing leadership gets a complete read on top-performing campaigns, cost-per-demo, and anything that's underperforming — without logging into a single platform. Each month, the agent goes deeper: a performance overview across the full period, trend analysis, and specific optimisation suggestions grounded in the data. Ask it "Which LinkedIn campaign drove the most demo bookings last week?" or "Has anything changed in our Google Ads setup since the last report?" or "Which campaign has the worst cost-per-lead this month?" — and the answer is already waiting in Slack.
That consistency is what makes the difference. Marketing leadership stops spending Monday mornings chasing numbers and starts spending them acting on insights.
The Impact
Speed
Time Efficiency3+ hours saved per week
No more manual exports or cross-referencing spreadsheets. The weekly summary arrives automatically, ready to review.
Quality Improvement
100%Full-funnel visibility, every cycle
Performance measured in demo bookings and pipeline contribution — not clicks. Every decision grounded in what actually converts. But the real win isn't just time saved or cleaner reports — it's confidence. Marketing leadership can walk into any budget conversation knowing exactly which campaigns are earning their spend, which ones need attention, and what changed since the last review. That kind of visibility doesn't just improve decisions. It changes how the team operates.
When you can see the full funnel in one place, you stop optimising for the wrong things.
But the real win isn't just time saved or cleaner reports — it's confidence. Marketing leadership can walk into any budget conversation knowing exactly which campaigns are earning their spend, which ones need attention, and what changed since the last review. That kind of visibility doesn't just improve decisions. It changes how the team operates.
Do you want this agent?
Start with a pilot and see how this agent can transform your marketing process in just 4-6 weeks.